Dubai-Based Retail Conglomerate Landmark Group launches LandmarkShops.in -- its Flagship E-Commerce Initiative

Landmark Group, Dubai-based retail and hospitality conglomerate, has launched its flagship E-Commerce initiative – LandmarkShops.in in India.

LandmarkShops.in is home to leading brands Lifestyle and Max. Designed and built completely in-house, LandmarkShops.in aspires to make shopping household Landmark Group brands simpler, easier and more convenient. Customers can browse and shop over 10,000 products across women, men and kids' apparel, footwear, accessories and beauty products.

With a loyal customer base of over 10 million in India and channeling a healthy growth across its businesses, Landmark Group in India has been keen to not only maintain the level of growth but also tap into newer segments and expand its customer-base. E-Commerce definitely substantiates this strategy in India.

"We’re extremely delighted to launch LandmarkShops.in. Both Max and Lifestyle have a strong loyal customer base by the virtues of the customer experience, product offering and brand equity they have established over the years. With Landmarkshops.in we look forward to expanding the market of these brands by making them accessible to customers across the country, including the cities where these brands have yet not established a physical presence, as well as by offering customers the ease of shopping their favourite brands from the convenience of their own homes, 24X7”, says Kabir Lumba, Managing Director, Lifestyle International Private Limited.

Savitar Jagtiani, Business Head – Ecommerce, Landmarkshops.com added “LandmarkShops has grown immensely in the UAE over the last 3 years. We grew by 208% YoY in our second year and already crossed 100% in the first half of year three. The Indian E-commerce market is both massive and hyper-competitive. By sticking to our strengths — the power of our brands and Group, millions of customers, Landmark Rewards loyalty program with over 10M members and always delivering a world-class customer experience — we plan on growing rapidly, achieving profitability as soon as possible and creating a new generation of happy customers along the way."

Lifestyle and Max have grown immensely over the years to become household brands that customers love. Shoppers can now buy from the brands’ extensive offerings 24/7 on LandmarkShops.in, from the comfort of their homes. The convenience of shopping with Cash on Delivery is an added benefit. Customers can also experience lightning-fast 1-click shopping with FastPay. It makes checking out much faster and the process much simpler.

LandmarkShops.in lives up to the Landmark Group’s reputation that precedes it. Founded in 1973 the group has built many award-winning brands that millions of customers have come to love across the Middle East, North Africa and the Indian sub-continent. In keeping with the trust the group has built over four decades, the site is secured by industry-leading 256-bit SSL encryption to protect the shopping experience.

With the booming fashion and lifestyle industry and E-Commerce growing exponentially in India, the launch of LandmarkShops.in is a promising initiative by the Landmark Group – a natural progression from bricks-and-mortar to bricks-and-clicks. As an industry leader in the UAE’s E-Commerce space, the LandmarkShops team is committed to expanding this brand and delivering a genuinely world-class experience for millions of customers.

About LandmarkShops

LandmarkShops is the flagship E-commerce initiative of the Landmark Group.

Launched in December 2012, the vision for LandmarkShops is to deliver the world’s greatest customer experience through simplicity, value, choice and convenience and become the most loved place to shop.

IN INDIA

In India, LandmarkShops.in features over 10,000 products from leading brands Lifestyle and Max across the women, men, kids, shoes and beauty departments.

Customer-centric features include secure shopping over 256-bit SSL encryption, mobile shopping via Android and a mobile-optimised site, 1-click checkouts with FastPay and payments by Cash on Delivery, Debit Cards, Credit Cards and NetBanking.

IN THE UAE

In the UAE, LandmarkShops.com features over 40,000 products from 8 of the Landmark Group’s leading brands — Home Centre, Splash, Emax, Max, Babyshop, Lifestyle (Middle East), Shoe Mart and Centrepoint.

Committed to ongoing innovation delivered through great design, features such as earning and spending Shukran loyalty points for instant savings, 1-click shopping with FastPay, Cash on Delivery and Next Business Day Delivery drive its customer experience forward. As trust is paramount, the site is secured through enhanced 256-bit SSL encryption.

Omni-Channel features such as Returns Via Store and Pay & Collect for Emax aim to seamlessly connect the digital and in-store experiences together, while its iPhone app, Android app, iPad app and mobile-friendly site further refine the customer experience through greater convenience.