Event Capital Repositions as Creator, Curator and Aggregator

Event Capital, an event intellectual property specialist company and a Laqshya Media Group holding, today unveils its new logo which signifies the company’s transformation from an event IP aggregator to focussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of 3 years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports. 

Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

Adding to this, Deepak Choudhary, Co-founder & Director, Event Capital said, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

About Event Capital

Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Laqshya Media Group. Event Capital owns, acquires and licenses IPs. They currently own around 15 IPs in fashion, sports, music, lifestyle, exhibition, comedy and communication. Some of their renowned IPs are India Kids Fashion week, Bike Festival of India, Big Boys Toys Expo, India football Forum, The Edutainment show etc.

For more information, log onto www.eventcapital.in .

About Laqshya Media Group

Laqshya Media Pvt Ltd is India’s leading OOH media company. As landscapes, both in India and around the world keep changing, the Laqshya Media Group has constantly been the face of the OOH media revolution transforming the way outdoor advertising is done and perceived. Today, Laqshya Media Group offers services that encompass OOH media solutions, activations, event IPs and advertising.