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Ferrero Rocher
Source Name: Ferrero Rocher

Ferrero Rocher’s First Giant Iconic Pyramid in Gurgaon

Oct 17, 2014   16:50 IST 
Gurgaon, Haryana, India

Ferrero Rocher has begun the festive season in big style by creating the largest Ferrero Rocher pyramid ever built in India at Ambience Mall, Gurgaon. The giant 3 dimensional pyramid, which is over 17ft wide and 23ft high, has been arranged on a 2ft premier base.  The pyramid will be lit to give it a golden glow from crown to base.

 

The pyramid was unveiled today and will be on display till October 23 2014. The pyramid carries the communication message, “Light up your Diwali with Gold” in line with Brand Campaign for this Diwali.

 

To spread the Diwali Cheer, consumer engagement activities are planned. Simply visit the location between 17th to 19th Oct 2014 and you might be lucky to get Ferrero Rocher Magic Card and get a chance to win a limited edition Ferrero Rocher T96 Pyramid and other exciting Ferrero Rocher gratification by flashing it in front of the Iconic Pyramid.

 

As you will stand by and admire its brilliance, you will also get a chance to click your photo and develop a greeting card via a Photo booth installed near the Iconic Pyramid which you will be able to share with your loved one via various digital platforms and take a copy along with you.

 

Speaking of this initiative, Emanuele Fiordalisi, Head of Marketing, Ferrero India, said, “Diwali is a special festival and Ferrero Rocher has launched this giant Ferrero Rocher pyramid to spread the Diwali joy and happiness and celebrate this gold moments.”

 

Ferrero Rocher, one of the most loved pralines, is the perfect golden gift to light up this Diwali Festival with Gold. Crafted in Italy by Ferrero and loved by all Indians, Ferrero Rocher is a unique, irresistible praline with a creamy rich feeling, a crispy wafer, and a deliciously crunchy whole hazelnut center that is individually wrapped in an elegant golden foil. The gold encapsulates the value of luxury, celebrations and togetherness making it a perfect gift for every occasion.

 

For Diwali, Ferrero Rocher will be available at all leading retail outlets with impactful visibility. Ferrero Rocher iconic box of 16 and 24 pralines are wrapped in a special Golden cover that reflects the joyous and golden spirit of the festive occasion.

 

About Ferrero Rocher:

Ferrero Rocher was introduced in Europe in 1982 and it has become one of the leading premium chocolates in India as well. Ferrero is an Italian manufacturer of chocolate and confectionery products. The group with an annual turnover of over US$ 11 billion is one of the largest manufacturers of chocolate and confectionary items in the world. Some of Ferrero well-known brands in India include Tic Tac, Kinder Joy and Nutella.

 

For details, please visit http://www.ferreroindia.com/

 

For further details, please contact

Adfactors PR

Priya Panwekar

+91-9619630262

priya.panwekar@adfactorspr.com

 

Parita Dholakia

+91-9920034916

parita.dholakia@adfactorspr.com


 
 
Ferrero Rocher Pyramid
Ferrero Rocher Pyramid

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