Gillette Releases a Special Video as a Tribute to All Indian Cricket Fans

Gillette, a brand known for its association with sports globally, has reinforced this message in India by releasing an online video that celebrates Indian Cricket Fans. The video salutes all Cricket lovers who showcase their passion and relentless support towards Cricket and cricketers.

The Indian fans’ sentiments and passion flows into the performance of the players thereby reinstituting their joy and this video is Gillette’s ode to the Indian cricket fans. Stirring the emotions of the Indian cricket fans; the video features Brand Ambassador Rahul Dravid saluting the spirit of the Indian cricket fans who have made Cricket what it is today.

The video captures the journey of a unique Indian Cricket fan right from advent of one day cricket till date. Capturing the transition of the game and the emotional journey of a Cricket fan; the video takes you over the years-from traditional white clothing and red balls to the day and night format characterized with coloured clothing, floodlights and white balls. The Indian Cricket fan’s journey spans across generations from legends like Kapil Dev to the present cricket icons- Sachin Tendulkar and M S Dhoni. The Indian fans’ sentiments and passion flows through the story and told across some of the most significant moments of Indian cricket.

Commenting on the video, Rahul Dravid, said, “I am delighted to be part of this unique endeavor by Gillette to salute cricket fans for their continued support. It is motivating to see the dedication and commitment that Indian fans show towards our team. Gillette is a brand that shares my passion to be the best and has brought me on this platform so that we can together appreciate the contribution of fans in making the game what it is.”

Gillette India hails all such fans and considers them ‘The Best A Fan Can Get’. As a tribute to these fans, Gillette India has launched the Special Edition INDIA razors.

Video Link: http://we.tl/oVWwbXzXP7

Rajeev Sathyesh, Country Marketing Manager, Gillette India, said, “Gillette, globally has been associated with sports for many years now. As part of Gillette’s endeavor to salute the spirit of all Indian cricket fans, we have launched SPECIAL EDITION INDIA razors. The new razors have the word INDIA engraved on the handle and proudly displays the country’s name and colours.”

Yashaswini Samat, Executive Vice President, P&G, Grey Group APAC, said, “Gillette has historically leveraged sports and sports celebrities, globally. The focus here has been on the common man, the fans and their unequivocal passion for the sport.”

Video Credits:

• Agency: Grey India

• Creative Team: Malvika Mehra, Vishnu Srivatsav, Bhavesh Kosambia, Bhakti Ingulkar, Deep Chabria, George Sebastian

• Servicing Team (P&G): Samta Datta, Kamia Wahi

• Planning: Shahvez Afridi

• Films:  Samir Chadha, Mitalee Prabhu 

• Production House: Razor Blade

• Director: Rahul Sengupta

• Producer: Christopher Wagner

Client Credits

• Gillette, P&G : Rajeev Sathyesh, Pratik Mukherjee, Karthik Srivatsan

Gillette’s recently launched special edition razors have the word INDIA engraved on the handle and proudly displays the country’s name and colours, to encourage cricket fans to continue extending their relentless support to the team. Gillette believes that every sports fan is a sports man deep within and is instrumental in boosting the morale of the teams’ players.

About Gillette India

Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India. Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.