ICICI direct Launches I-Pledge, a Cause-Based Initiative

ICICIdirect.com, the leading financial investment portal from ICICI Securities, today announced the launch of I-Pledge, a caused based initiative aimed at creating awareness about systematic investments. ICICI Securities has partnered with Concern India Foundation to raise funds for the education of underprivileged children in India.

This unique initiative encourages online visitors to pledge towards systematic financial investments which will help them in meeting their future goals. ICICI Securities will donate Re 1 per pledge recorded, toConcern India Foundation. The funds raised through this initiative will be used in the education of underprivileged children.

Pledgers can logon to www.ipledgedirect.in and fill their basic details like name and email.On pledging, they will receive a pledge card. Pledgers also have the option of creating a personalised card by uploading their photograph. Both the pledge cards would be received on their emails.

For ease of telephone users, ICICIdirect.com has also created a dedicated service, wherein pledgers can give a missed call on 07533009963.

Speaking at the launch of I-Pledge, Mr Anup Bagchi, MD & CEO, ICICI Securities said, “Most people are keen on meeting their financial goals - be it their child’s education, owning a house or even retirement. This requires a disciplined approach and we believe I-Pledge (www.Ipledgedirect.in) is the first step to commit oneself to their financial goals. In return, our commitment is to help in building the future of underprivileged children in the society and we are pleased to partner with Concern India Foundation to fulfil this goal.”

Ms Kavita Shah, CEO, Concern India Foundation said, “We at Concern India Foundation believe in helping people help themselves. Our support to grassroots programmes across India in the areas of education, health and community development focus on enabling the disadvantaged to lead independent, self-reliant lives of dignity. Some of our supported programmes work toward creating greater financial awareness and help the underprivileged get into the savings habit, an important step toward creating a secure financial future for their families. We are happy to be associated with I-Pledge, a campaign that encourages people from all walks of life to commit to financial planning for the future of their loved ones.”

The duration of I-Pledge initiative is 20 days.

About ICICI Securities:

ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, investment advisory and financial product distribution. ICICI Securities operates out of 66 cities and towns in India.

ICICIdirect.com, ICICI Securities’ online trading portal, has over 3 million customers and is a market leader in online and offline financial product distribution. ICICIdirect conducts programs in over 200of its stores across the country to empower investors to take informed decisions on their investments.

More information at www.icicisecurities.com / www.icicidirect.com

About Concern India Foundation:

Set up in 1991, Concern India Foundation is a registered non-profit charitable trust that extends financial and non-financial support to grassroots NGOs across India working in the areas of education, health and community development.

Currently, Concern India Foundation supports 270 grassroots NGOs across the country reaching out to 1,63,032marginalised people directly through our offices in Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata and Pune.

For more information, please visit: www.concernindiafoundation.org

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