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Join Us on the Swatch Art Journey 2024 and See Where it Takes you | ||
New Delhi, Delhi, India Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look. This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year’s Swatch Art Journey with a brand-new range of masterpieces for your wrist to choose from.
Swatch invites you to take your time with your masterpiece, join us on the Swatch Art Journey 2024 and see where it takes you.
Swatch Art Journey 2024
The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way that none of its art collaborations have before. Our partnership represents a journey through time, genre and self- expression. The iconic artists and unique works chosen for this year’s collection reflect the boundary pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.
The Swatch x Tate Gallery Collection
Swatch is also known for its long-standing love affair with art, bringing more art to more people, and giving wearers the time to express themselves through its unrivaled range of art-inspired watches. Tate is the perfect partner, known for its era- and genre-spanning collections and unique Tate Modern Lates program which invites everyone to be a part of the life of the museum. By creating masterpieces for the wrist, Swatch is giving wearers the time to express themselves through their choice of watch – just as the artists expressed themselves through their works – to connect with others and start their own conversations.
Turner’s Scarlet Sunset
Chagall’s Blue Circus
Leger’s Two Women Holding Flowers
Matisse’s Snail Barns-Graham’s Orange And Red On Pink
British artist Wilhelmina Barns-Graham’s paintings burst with rich colors and energetic, free-flowing brushwork. She wanted her art to express ‘a celebration of life...the joy and importance of color, texture, energy and vibrancy, with an awareness of space and construction.’ Her abstract works gradually became bolder and simpler, reflecting her love of living and life. Bold, black indexes are printed on the dial enhancing the powerful energy of this artwork. Barns-Graham’s Orange And Red On Pink reflects Swatch’s natural joie de vivre and invites you to take a moment to immerse yourself in a riot of color.
Bourgeois’s Spirals and Bourgeois’s Spirals Pay!
The Swatch x Tate Gallery Collection will be available in Swatch stores worldwide and on swatch.com from March 21, as well as in Tate’s gallery shops and on shop.tate.org.uk.
For more information, please visit www.swatch.com |
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