Leading Real Estate Advisory, Square Yards and Online Portal Realizing.in Join Hands to Create India’s Largest Real Estate Powerhouse

In a bid to consolidate its leading position and ramp up market share towards targeted 15% in a couple of years, India's largest real estate advisory Square Yards has announced its merger with one of the most innovative tech platform for online search & discovery www.realizing.in.

The entire team of Realizing.in would join Square Yards, with its founders, Vivek Agarwal and Hitesh Singla, joining Square Yards executive committee as partners. Realizing.in portal would be rechristened as Square Yards and the group would continue to build research and knowledge capital capabilities under Realizing brand to ultimately evolve it into a Big Data Analytics platform for global real estate.

Realizing.in has created strong intellectual property and brought in some very unique innovations in the world of property portals like interactive city heat-maps, carpet area & built-up area calculations, need based recommendation engine, price to size scatter plot and property decision drivers - connectivity, livability, lifestyle, readiness, & value for money for a project or location based on automated & unbiased algorithms.

With its latest fund raising and technology ramp up, Square Yards has attained full stack capabilities with a Digital + Services business model competing with the likes of proptiger.com, housing.com amongst others.

Talking about the merger, Square Yards's CEO and Co-Founder, Tanuj Shori said, “We are very excited to bring in the expertise of Realizing.in team to merge with the strong execution capability of Square Yards. With Square Yards already leading the transactional space having become leading pan India player in just 18 months since start up, pseudo monopoly in NRI markets, and having transacted USD350mn worth of real estate since start of its operations; the joining of Realizing team adds the much needed technology bandwidth to achieve larger scale.”

We believe they have built an excellent product and in a combined ecosystem, their innovation and product skills could be used to significantly scale up end to end transactional abilities. More than the product, we are glad to be working with Vivek and Hitesh, who would bring tremendous management expertise and bandwidth for Square Yards to consolidate its market share in the real estate advisory space.  To add, in a bid to build global project portfolio capabilities, we would continue to look for interesting opportunities in regions like Asia Pacific and Middle East to further augment our global product offerings.  

Commenting on the merger, Vivek Agarwal, Co-Founder, Realizing.in, “We believe beyond complimentary skill sets across the value chain, it is the common vision and belief to lead end to end capabilities that brought us together. We were amazed by global execution capabilities of Square Yards and its growth story – the fact that they have become number one in such a short time and are clocking more revenues than any other online or organized offline player in India.”

Hitesh Singla, COO & Co-Founder, Realizing.in adds, “This opportunity brings best of both minds in the sector together. Square Yards and Realizing.in can provide much needed structure and bring greater information transparency to transform the real estate market in a way that it works for most important stakeholder - the consumer.”

About Square Yards:

Square Yards India’s leading organized real estate advisory for residential properties. Growing at a scorching pace, it has established presence in 20 cities and 5 countries across the globe within a short span of 18 months. With its excellent working relationships with more than 500 A grade developers in India, US, UK, Australia, Singapore, Malaysia, Japan, Canada, Bulgaria, Mongolia and UAE, Square Yards has already facilitated real estate transactions in excess of US$ 350 Million. Square Yards enjoys a virtual monopoly in offering real estate advisory services to the NRI/PIO diaspora

About Realizing:

www.Realizing.in is an independent and transparent real estate search and discovery platform for builder projects in India. Realizing offers deep research, data driven insights and decision tools that help consumers take an informed property decision. Realizing was founded in 2014 by a passionate team of young entrepreneurs who felt like being lost at sea while buying property for themselves. In a market that's biased and filled with pitfalls, Realizing aims to be voice of consumer and force by the side of it.