Lukup Media Partners Google Widevine for its Multi-screen TV Platform

Lukup Media, the operator of India’s first on demand and multi-screen TV service, has announced an association with Google to bolster delivery of secure content seamlessly to viewers. Lukup subscribers can now enjoy complete flexibility of playing premium content of their choice, on any screen without worrying about low bandwidth issues.

With its innovative content mix and industry-first value proposition, the Lukup Player has revolutionized the way Indian audiences watch television. The Lukup Player delivers content to a single or multiple screens on devices, including televisions, mobile devices, wireless speakers, and home entertainment systems. With this announcement, Lukup Media has become the first service provider to bring Google Widevine DRM product to set top boxes and home media hubs in India.

Widevine’s DRM solution provides the capability to license, securely distribute and protect playback of content on any consumer device. It is available today on over 1 billion devices including desktop, mobile platforms, televisions, blu-ray players, set top boxes and gaming consoles. As a Widevine partner, it further strengthens Lukup’s promise of transforming television viewing in India, whereby viewers will gain access to a wide array of protected content viz. movies, music, and television shows to any device, even in congested networks.

Commenting on the partnership, Kallol Borah, Chief Executive Officer, Lukup Media said, “On demand television, as we know it, is set for a revolution. With rapidly improving broadband and wireless speeds, more powerful smart phones, and higher resolution screens on devices of all shapes and sizes, it is becoming easier than ever to watch video wherever you want, whenever you want. As the viewer demand for exclusive premium content soars, service providers need to up the ante in terms of quality of content delivery as well as user experience. Our partnership with Google will provide our viewers with access to a rich library of content right at their fingertips.”

About Lukup Media:

Lukup Media operates India’s first on demand and multi-screen TV service. Set up in 2010, the company designs, develops, manufactures, distributes and services its products. Lukup Media works with content providers and broadband providers to deliver its broadband based service that also brings a host of new entertainment channels to India. The company was founded by Kallol Borah, who has a decade of experience in setting up and running new technology ventures in Europe and India. The company's co-promoter is Harsha Mutt who has more than twenty years of experience in running and scaling businesses and was part of the senior management team at Infosys and HCL Technologies.

Further information available at: www.lukup.com

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