Mahindra Bolero Retains Top Spot as India’s No 1 SUV for 9th Consecutive Year

• Achieves over 100,000 units sales milestone in FY 15 for 4^th consecutive year

• Features at 5^th position for the 2^nd consecutive year, among the top selling passenger vehicles in India and is the only SUV in the top 10 list

Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that its flagship Sports Utility Vehicle (SUV), the Bolero has retained its position as India’s No 1 SUV for the 9^th consecutive year. The iconic tough and rugged SUV is also India’s highest selling SUV since FY 2007.

For the 4^th consecutive year, the Bolero has sold over 1 lac vehicles during FY2015. Further, the Bolero notched up the 5^th position among the top selling passenger vehicles in India in FY 2015. What is significant is that the Bolero is the only SUV to feature among the top 10 selling passenger vehicles in India. 

Speaking on this achievement, Pravin Shah, President & Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “The fact that the Bolero has sold more than 100,000 units in FY2015 and retained its position as the country’s No. 1 SUV, signifies the confidence consumers have in the brand. Over the years, the Bolero has evolved with the changing lifestyle aspirations of customers. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.

About the Bolero:

Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of Indian consumers. Mahindra has kept up the momentum with constant product upgrades and new offerings, having launched the ‘New Bolero’ in 2011. Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero, sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Advanced Digital Display with Driver Information System (DIS) and a digital Engine Immobilizer, all-new stylish dashboard, new wood-finish centre console and all-new seats and upholstery.

The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has over 1.8 million fans sharing their adventures and experiences in the Bolero. The YouTube channel of the brand has received more than 5.1 million views. The olero has also been associated with popular celebrities such as cricketers, Gautam Gambhir and Robin Uthappa who were felicitated with a Bolero Stinger and a Bolero Special Edition, respectively. In 2012, the London Olympic Bronze medal winner and boxing champion, MC Mary Kom, was also felicitated with a Bolero.

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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