Mahindra Reva Launches a Premium Variant of e2o

• New e2o Premium comes with extended range of 120 km and an electric power steering.

• Extends the innovative “Goodbye Fuel, Hello Electric” scheme for the Premium variant with no increase in monthly energy fee.

Mahindra Reva Electric Vehicles Pvt. Ltd., a part of the US$ 16.5 billion Mahindra Group, today announced the launch of a new Premium variant of the e2o with an extended range of 120 km and electric power steering. The company, over the last few months, has showcased a slew of next-generation technology and service offerings to make electric vehicles more accessible to its customers and spread its vision of future of mobility across the globe.

Today, the Mahindra e2os have run over 2 million kilometres worldwide and brought immense benefits to its customers as well the environment, having saved on fuel and facilitating zero tail pipe emissions, respectively. With all this, Mahindra Reva continues to reiterate its commitment to shaping the Future of Mobility in India and across international markets.

On the occasion of the launch of the new variant, Chetan Maini, Chief Executive Officer, Mahindra Reva Electric Vehicles Pvt. Ltd. said, “Convenience of city driving has always been a priority for Mahindra Reva. The e2o is automatic with the smallest turning radius, along with features like the hill-hold, which prevent it from rolling back while on an incline. All this makes e2o an ideal car for urban city commuting. Now with the new premium variant, we are also offering the variable assist electric power steering, taking e2o’s manoeuvrability to next level.”

Mr Maini further added, “We have also been closely looking at ways to utilize technology to alleviate the range anxiety of the customers. With the advancements we have made on this front, the premium variant of e2o now comes with an extended range of 120 km on one charge.

In the rare event of running low on charge, customers can use the unique REVive app on their smart phones to remotely activate the reserve energy that can get them going for an additional 8km.”

Mahindra e2o  Premium: Introduction of new variant

Mahindra e2o Premium is available with an electric power steering and an enhanced range of 120km along with a host of other features like the Infotainment System, Driver Information System, Reverse Parking camera and Assist. In addition the variant also offers upgrades on the interiors and have stylish exteriors, making the e2o more desirable and contemporary.

Mahindra e2o: Ownership simplified

Mahindra Reva has also introduced an easy and simple ownership scheme called Goodbye Fuel, Hello Electric for its automatic electric car, the e2o. The programme separates the initial acquisition cost of the e2o and the usage cost (in the form of the battery and its maintenance) to make the e2o more affordable. It also guarantees the performance of the battery as the ownership of the battery lies with Mahindra Reva. As part of the scheme you pay only for the distance you drive and Save more with Electric Mobility.

As a part of the programme, in Delhi, the premium variant will be available at INR 5.72 Lacs on road with a monthly energy fee of INR 2,999 which will allow the customer to drive 50,000 KMs for a period of five years.

About Mahindra Reva:

Mahindra Reva is a pioneer of electric vehicle (EV) technologies and one of the world’s most experienced EV manufacturers. Founded in 1994 as the Reva Electric Car Company, the company was a joint venture between the Maini Group of Bangalore and AEV LLC of USA. Reva focused on creating affordable electric cars through advanced technology and launched its first model in India in 2001 and in London in 2004. 

In May 2010, the USD $16.5 billion, Mahindra Group acquired a majority stake in the company, which was renamed Mahindra Reva Electric Vehicles Pvt Ltd. Mahindra Reva is headquartered in Bengaluru, India. 

Mahindra Reva exemplifies the Mahindra Group’s vision of the Future of Mobility. The Future of Mobility envisions an automotive ecosystem that brings Clean, Convenient, Connected, Clever and Cost-effective (the 5 C’s) mobility solutions to customers across the world. Today, Mahindra Reva has one of the world’s largest deployed fleets of electric cars – customers in 24 countries have driven their Revas petrol-free for over 200 million kilometers. The company manufactures cars, licenses out its electric vehicle technologies, electrifies existing platforms, and helps to deliver integrated zero-emissions mobility solutions. The company’s new factory in Bengaluru, the first automobile plant to get platinum rating from Indian Green Building Council, capable of producing 30,000 cars per year, was inaugurated in August 2012. 

Recently, Mahindra Reva was ranked 22nd in the prestigious ‘Fast Company’ magazine listing of the Top 50 Most Innovative Global Companies of 2013 in addition to numerous awards and recognition. The company also won the ‘Innovation’ award from respected Italian magazine, Focus, during March 2013. It is one of only three global companies to have received this award for the development of the new ‘Mahindra e2o’ and the new environment friendly plant at Bengaluru.

Visit us at www.mahindrareva.com

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at www.mahindra.com