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Medulla Communications Leads Indian Medal Tally at The Rx Club Show, New York

Dec 02, 2014   16:58 IST 
Gurgaon, Delhi, India

Medulla Communications, a specialist healthcare advertising agency, leads the Indian medal tally at The Rx Club Show ( – one of the most prestigious international awards for creativity in healthcare advertising. This includes a Gold and a Silver, made more precious by the fact that only 8 Golds and 14 Silvers were awarded at this 2014 edition of the Awards. In fact, Indian agencies have come of age in global healthcare advertising, with a total Gold and Silver tally of 5 out of the 22 awarded this year.


The Gold was won on work done for Janssen Pharmaceuticals’ brand Stugeron, used in vertigo treatment (, while the Silver was won on a campaign developed for Johnson & Johnson’s brand, Nicorette (


The other big winners at The Rx Club Show 2014 from across the world have been Ogilvy Common Health, Publicis, FCB Health, Havas, and Digitas Health among others. Founded in 1986, The Rx Club Show has grown to become an international icon in the healthcare industry. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Like every year, this year’s judges panel too included the leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.


Medulla ( has used the Rx Club Show 2014 to demonstrate thought leadership in the Indian healthcare advertising industry. In a short span of six years, Medulla has grown into a full service healthcare advertising agency providing integrated strategic, creative and medical communication for clients like Johnson & Johnson, GSK Consumer Healthcare, Novartis, MSD, and many others. Medulla’s Founder-Director Praful Akali, an alumnus of The Indian Institute of Management, speaking on the occasion said, “What’s exciting is that we’ve won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”


About Medulla Communications

Medulla Communications is a deeply specialised healthcare communications agency, focused on providing integrated strategic, medical and creative communication for our healthcare clients across all media and target audiences. Our clients include the leading consumer health and wellness companies (J&J, GSKCH, Heinz, Colgate, etc.) and brands, pharmaceutical (especially the leading MNC Pharma clients – Pfizer, Sanofi, MSD, Novartis, J&J, etc.) and biotechnology companies, medical device clients (J&J, Medtronic, etc.), healthcare providers and medical diagnostics. The strategy and planning team is at the heart of our work with deep client and agency experience, combined with management expertise from institutes like the Indian Institute of Management. This is complemented at one end by a team of doctors, certified medical writers, medico-marketing experts and key opinion leader (KOL) connects to integrate strategic and medical thinking that translates into content development capabilities. On the other end, a passionate creative team ensures that every piece of communication is part of a big idea that integrates the customer insight with the medical insight.


 All of this makes Medulla Communications, India’s:


  • Only integrated healthcare communications agency in the country with planning, creative, medical and digital  expertise


  • Fastest growing healthcare communications agency in the country – the youngest in the top 5


  • #1 agency for digital marketing in healthcare


  • #1 agency for healthcare professional, patient and consumer education in healthcare



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About the Rx Club Show

Like the Oscar and the Emmy, The Rx Club Show evolved out of the need of an entire creative community to recognize and be recognized by its peers.


Founded in 1986 by Ina and Carveth Kramer, The Rx Club Show continues to honour the creative aspects of healthcare advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit - not media buy or budget - simply creativity.


The Rx Club Show has grown to become an international icon in the healthcare industry. Since its inception, The Rx Club Show has remained true to its original mission: Provide an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.


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For more information, please contact: 

Ankita Sehgal

Genesis Burson-Marsteller

Phone: +9198737-97931


Tweet us @GenesisBM


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