Park Avenue in Association with the Woolmark Company Showcases Spring Summer Collection

-Showcased exclusive range of Spring Summer collection using Woolmark certified All wool, Wool silk, wool linen & Wool cotton fine fabrics.

-Offers a spectrum of colors ranging from Light Pastel colors to Formal Greys & Blacks and refined sleek cuts with minimalistic tailored detailing.

Park Avenue, India’s first formal ready to wear brand along with The Woolmark Company – the global authority on Wool, launched its exclusive trend right Spring Summer collection offering sharp designs with soft tailored constructions giving a cutting edge look for the Summers. The launch ceremony was held at the Australian High Commission and witnessed attendance of some of the biggest names in the world of fashion and glamour.

Speaking about the collection, Hetal Kotak, Brand Director, Park Avenue said, “Park Avenue has always focused on offering its consumers fashion forward formals with functional innovations such as Wrinkle free, Non-Iron shirts, Super-Crease trousers, Nano-tech suits, Machine washable suits and Zero Gravity series thus making their life easier. The latest collection provides the perfect combination of style and verve to its consumers with distinctive designs and a gamut of colours. Fine fabrics such as All Wool, Wool Silk, Wool linen & Wool cotton blends have been translated into Single Breast 1/2 buttons jacket with stylized Slim Notch, Peak & Shawl lapels.”

With this collection the brand extends its spectrum of colours from White, Cobalt Blue, Navy Blue, Pastel Pink, Pastel Green and Pastel Blue to formal Greys and Blacks. Derived from macro trends across the globe, the collection is inspired from Mariners, Sportswear, Indigo and Metallics offering refined sleek cuts with minimalistic detailing and slim fit sportswear inspired fashion formals tailored using light-weight fabrics.

About Park Avenue:

Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at office, high-powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovation brand offering leading new styles to the corporate world. The brand has received several awards and accolades.

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year, sheep produce a new fleece, making wool a renewable fibre source.