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PriceMap Bridges 'Digital Divide' in Retail Sector, Infuses New Life into Brick and Mortar Retail | ||
Delhi, India
Brick & Mortar retail is one of the biggest contributors to India's GDP as it comprises nearly 92% of total retail trade in the country which is worth $660 billion. However, this sector is under constant threat because consumers are preferring online shopping due to the convenience offered by e-commerce websites.
The biggest challenge faced by mom & pop stores in the country is of discovery. These traditional shops are given amiss by the buyers since they have no online presence and they are not discovered using Google search by an online buyer. This could be termed as the new 'Digital Divide' in retail which is hampering the brick and mortar stores. |
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