Shemaroo takes Virtual Movie Watching Experience to a New Level with Shemaroo Live Cine with Stars

Shemaroo yet again brings to its users a never-seen; never-done before concept that takes digital innovation and Facebook LIVE to a new level. From the house of Shemaroo comes #ShemarooLiveCineWithStars, a special show where the fans get to virtually watch a great collection of movies from Shemaroo, LIVE with Bollywood celebrities and indulge in a chat with the stars and movie buffs across the world.

Shemaroo Live - Cine with Stars

Masoom became the first movie to be screened on #ShemarooLiveCineWithStars and the first Bollywood celebrities we saw gracing the occasion were Kalki Koechlin & Sumeet Vyas who spoke about Masoom with the fans along with their new movie Ribbon. Masoom was selected as the movie with Kalki and Sumeet as its closely relates to the theme of their upcoming film Ribbon which also showcases a story of a young couple going through ups and downs because of a child coming in their relationship.

The movie had 4 intervals, where the actors interacted live with the users about the story of Masoom and even played contests with them in the intervals. The first movie saw a great response from the users not just from India but from many other parts of the world. The first screening saw a Reach of 2.2M+, 620k + Video Views and an engagement of 13k+ people in just 24 hrs.

Time and again, Shemaroo has showed us cool and innovative ways to use Facebook LIVE from #KuchKisseKuchKahaniyan with RJ Anmol which was a live music web show telecasted every Thursday, #24HoursOfWorldMusicDay where Shemaroo went live straight for 24 hours playing music requests from fans back to back or the recent Human Mosaic formed on Amitabh Bachchan’s 75th Birthday with Live interaction and engagement with the users during the entire event.

Hiren Gada - Joint Director, Shemaroo Entertainment Ltd. spoke on the occasion of th event, “Shemaroo presented its collection of movies in a way that it connects with the younger set of audiences and the novelty of the concept and the treatment given to it garnered a lot of love from digital users. I believe the coming of the superstars of today to promote the cult classics of yesterday, will definitely take this concept to greater heights.”

About Shemaroo Entertainment Limited

Shemaroo Entertainment Limited (BSE Scrip Code: 538685; NSE Scrip Code: SHEMAROO) is a leading Indian content power house with a global reach, which has been playing a pioneering role in the arena of content ownership, aggregation and distribution.Shemaroo has been a core part of the Bollywood Industry and has maintained many relationships with the leading production houses over the years. With a diverse and growing collection of over 3500 titles, Shemaroo offers premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music and kids.

The company’s ability to sense the pulse of what an audience will consume, has helped it become a trusted partner to many of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat. Today, Shemaroo has evolved to be a significant player in the digital ecosystem. The entry into the Limca Book of Records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision. Shemaroo is an organization led and driven by young minds and young hearts, providing premium entertainment experiences, in ways never thought of.

For further Information, please visit www.shemarooent.com.