Smirnoff Gets Bold with Black

SMIRNOFF, the world's leading vodka, is set to make your night life experience unique and unconventional with the all new Smirnoff Black. It will give vodka aficionados a chance to experience something that is truly unusual, bringing forth the proposition of ‘Tonight’s Bold, Tonight’s Black’. Smirnoff Black is the perfect choice for bold occasions and displays its attitude through a premium ‘BLACK’ packaging and bold character of liquid. With its full-bodied, smooth and distinct taste, it’s the vodka for those bold occasions where you want to do something that is a cut above the ordinary and breaks away from the mundane.

Smirnoff Black has been carefully crafted using the award winning Smirnoff No.21 recipe and finished with a slow-flow filtration for a bold cut. This renders a unique smoky & malty note to the liquid that is best enjoyed on-the-rocks, making it stand apart from any other vodka in the country.

With an international, bold and edgy look, Smirnoff Black is the boldest alternative in the playful world of Smirnoff.

Smirnoff Black is available in Maharashtra and will be available in Karnataka from October 7, 2014, across all major outlets. With an ABV of 42.8% v/v, it is priced at Rs. 1300 in Maharashtra and Rs. 1240 in Karnataka, for 750ml.

Diageo encourages you to drink responsibly!

About Smirnoff:

The SMIRNOFF brand that boasts of the world's number-one selling premium spirit, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

The SMIRNOFF word and associated logos are trademarks. © The Smirnoff Co, 2014.

Smirnoff India is also on:

Facebook: www.facebook.com/smirnoff

YouTube: www.youtube.com/user/smirnoffindia

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

For any media queries, kindly contact:

Diageo

Tajalli Merchant |Tajalli.merchant@diageo.com

Edelman

Rashmi Sharma | rashmi.sharma@edelman.com | +91 7506640638