Tata Docomo Partners India’s Biggest Open Air Live Concert Series “Alive India In Concert”

• Alive India In Concert to feature some of the biggest names in Bollywood and the International music industry

• With this innovative association, Tata Docomo aims to reach across to youth of the country who are passionate about music and have mobile internet embedded in their lifestyles.

• Launches RC 255; offers 1.5 GB of superfast 3G data for 30 days for the Music lovers in Bangalore

• Superior 3G network for seamless connectivity and freedom to download break free music/videos on the go

Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL), has partnered with India’s Biggest Open Air Live Concert Series “Alive India In Concert” in Bangalore. In its third season, the concert is a 3-and-a-half month musical extravaganza co-presented by Tata Docomo that will feature some of the biggest names in the Bollywood Music Industry like Arijit Singh, Kunal Ganjawala, Javed Ali, Hariharan, Usha Uthup along with international performers like Kiriaka.

With this innovative association, Tata Docomo aims to reach across to youth of the country who are passionate about music and have mobile internet embedded in their lifestyles. They can also visit Tata Docomo’s live 3G experience zones set up at the venue of the concert and experience the exceptional and superfast 3G services offered.

To amplify this association, Tata Docomo announced the launch of a special Recharge Coupon (RC) 255 for its customers across Bangalore. High value 3G recharge of 255 provides 1.5 GB of superfast 3G data for 30 days to its customers in Bangalore. It delivers seamless connectivity along with the freedom to download breakfree music/videos on the go, with its superior 3G network. 

While speaking on the occasion, Mr. Ashok Ghose, Head, Mobility Business Unit, Karnataka and Kerala, Tata Docomo, said, “It is a pleasure to be associated with India’s Biggest Open Air Live Concert Series as it gives us a chance to connect and communicate with around 1 Lakh youth audiences who are expected to actively engage at the event, everyday. Today, music and mobile internet have become so much a part of youth culture and this association gives us an ideal connect to tap the interests of the youth audience in the country while showcasing our superior 3G offerings. RC 255 is another step in our broader business strategy which aims at enhancing our relationship with our target audience and focus on their needs and demands.”

RC 255 is an initiative by Tata Docomo for the young minds that are fast approaching the unconventional means of communication. It has been observed that around 92% of the millennials in Bangalore use social networking websites to communicate with their family and friends with Facebook being the most preferred. These trends are the main focus area for Tata Docomo to build their products and services on which ensures customer satisfaction.

About Tata Teleservices Limited:

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline and WiFi services.