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TripAdvisor Reveals the Outbound Travel Trends for 2014

Sep 17, 2014   15:30 IST 
New Delhi, Delhi, India
  • Where and How Indians plan their travel abroad

  • Data tabulated for the first six months of 2014 basis traffic generated on the site

 

 

 

1.       Dubai emerges #1 destination for Indians in 2014 as well as 2013

2.       United States of America emerges the favourite country in 2014

3.       China is the #1 Emerging Country for 2014

4.       Almost 50% of Indians prefer rooms in the price bracket of up to Rs. 5000

5.       Almost 30% of Indians prefer other accommodation options such as B&B, vacation rentals etc. rather than hotels

6.       ‘Outdoors’ is the top choice in ‘Attractions’ category for outbound Indians

7.       Ambergris Caye, Belize is the #1 Emerging Destination for 2014 followed by Lankanfushi, Maldives at #2

8.       Indian food remains the favourite for away from home Indians

9.       For Delhiites, Dubai is the favourite destination and Thailand the most preferred country 

 

According to a recent study1 by TripAdvisor, the world’s largest travel site*, the number of Indians planning to travel abroad in 2014 has gone up by 21 percent compared to last year and this clearly reflects in the Outbound Travel Trends that were revealed today. The findings are based on the website traffic2 during the period January 1 to June 30, 2014.

The results show that Indians prefer travelling closer home with Asian cities dominating the ‘Top 20 Destinations’ and Asia being the ‘Top Continent’. US takes number 1 spot in the ‘Top Countries’ category. The data reveals interesting findings in the ‘Emerging Destinations’ and ‘Emerging Countries’ categories with Ambergris Caye, Belize topping the list in the former category and China leading in the latter respectively.

From destination preferences to cuisine choices to what Indian travellers like to do while on holiday, the TripAdvisor Outbound travel lookback for the first half of 2014 reveals a lot about the way we travel. With interest in destinations such as Belize, Brazil, Tokyo and Bhutan growing at a rapid pace, and alternate forms of accommodation such as vacation rentals and B&B’s being used while on a foreign vacation, Indian travellers definitely seem to be coming of agesays Nikhil Ganju, Country Manager, TripAdvisor India.

Looking at the accommodation space, it seems Indians are moving away from being traditional holiday goers with respect to lodging preferences. The global statistics show that almost 30% favour options such as bed&breakfast, vacation rentals etc. vs hotels (70%). This trend is further reflected in the global room rates data with almost 50% outbound Indians opting for rooms up to INR 5000.

When it comes to recreational activities at the holiday destination, global numbers indicate that majority of Indian travellers prefer outdoor things to do. Almost 30% look at ‘outdoor’ activities followed by ‘cultural’ activities at nearly 25%. Examining country specific data - ‘outdoor’ emerges number 1 in the ‘Top Attractions’ category in US and Thailand as well however, in the UK it is ‘sightseeing’ that takes the top spot (14.68%) followed closely by ‘cultural’ (14.16%) and then ‘outdoor’ (12.96%).

TOP - DESTINATIONS / COUNTRIES / CONTINENTS

  • Top Destinations:

    • Dubai retains its number 1 position second time in a row

    • Biggest mover in 2014 is Bali which notched up 11 places to secure 5th spot in 2014 from 16th last year

    • Biggest loss of tourists’ interest is seen by Phuket which fell to #17 this year from #13 last year

    • Destinations from Asia dominate the list

 

 

 

 

 

 

Fig 1. Top Destinations in H1 FY 2014 vs H1 FY 2013

2014

Rank Shift in 2014 vs 2013

2013

  1. Dubai, United Arab Emirates

0

  1. Dubai, United Arab Emirates

  1. Singapore, Singapore

+1

  1. Bangkok, Thailand

  1. Bangkok, Thailand

-1

  1. Singapore, Singapore

  1. London, United Kingdom

+1

  1. Pattaya, Thailand

  1. Bali, Indonesia

+11

  1. London, United Kingdom

  1. Hong Kong, China

0

  1. Hong Kong, China

  1. Pattaya, Thailand

-3

  1. Paris, France

  1. Paris, France

-1

  1. Kuala Lumpur, Malaysia

  1. Kuala Lumpur, Malaysia

-1

  1. Kathmandu, Nepal

  1. Kathmandu, Nepal

-1

  1. New York City, United States

  1. New York City, United States

-1

  1. Istanbul, Turkey

  1. Maldives, Maldives

0

  1. Maldives, Maldives

  1. Barcelona, Spain

+4

  1. Phuket, Thailand

  1. Istanbul, Turkey

-3

  1. Patong, Thailand

  1. Rome, Italy

0

  1. Rome, Italy

  1. Patong, Thailand

-2

  1. Bali, Indonesia

  1. Phuket, Thailand

-4

  1. Barcelona, Spain

  1. Langkawi, Malaysia

+3

  1. Mauritius, Mauritius

  1. Mauritius, Mauritius

-1

  1. Las Vegas, United States

  1. Colombo, Sri Lanka

+3

  1. Ko Samui, Thailand


 

  • Top Countries

    • While US emerges the favourite country for outbound Indians, majority of the list is dominated by Asian countries

Fig 2. Top Countries in H1 FY 2014

  • Top Continent

 

  • Asia scores an impressive 47% leaving behind the number 2 Europe with a notable margin

 

 

Fig 3. Top Continents in H1FY 2014

 

Fig 4. Top 10 Destinations for New Delhi in H1 FY 2014

 

HOTEL PRICE PREFERENCE:

  • Globally, almost 50% Indians prefer rooms in the price bracket of up to INR 5000, about 32% between INR 5000 to 10,000 and less than 20% prefer upwards of INR 10,000. Looking at continent specific data, this trend changes considerably since the value of currencies such as dollar, euro, pound etc. is much higher.

 

 

Fig 5. Hotel Price Preference - Global (Rs) in H1 FY 2014

 

  • In Asia, a majority (55%) Indians prefer rooms in the price bracket of up to INR 5000, about 31% between INR 5000 to 10,000 and only about 13% prefer upwards of INR 10,000.

 

 

Fig 6. Hotel Price Preference for Asia (in INR) in H1 FY 2014

 

  • Tables turn in the Middle East with barely 10% Indians preferring rooms in the price bracket of up to INR 5000. The majority 49% prefer between INR 5000 to 10,000 and a healthy 37% go for the price bracket of INR 10,000 and above.

 

Fig 7. Hotel Price Preference for Middle East (in INR) in H1 FY 2014

 

  • For North America, the majority (almost 57%) prefer rooms in the range of INR 10,000 and upwards. Barely 10% Indians prefer rooms in the price bracket of up to INR 5000 and about 33% prefer between INR 5000 to 10,000.

 

 

Fig 8.  Hotel Price Preference for North America (in INR) in H1 FY 2014

  • For Europe, a whopping 65% Indians prefer rooms in the range of INR 10,000 and upwards and a miniscule (about 5%) in the price bracket of up to INR 5000. 29% prefer between INR 5000 to 10,000.

 

Fig 9. Hotel Price Preference for Europe (in INR) in H1 FY 2014

ACCOMMODATION SPLIT

  • Globally, hotels still hold the fort with over 70% Indians still preferring that option. However, it is interesting to note that an impressive (almost 30%) are exploring options such as b&b, vacation rentals etc.

  • Hotels continue to take the lion’s share even in continents such as Asia, Europe, Middle East and North America.

 

 

Fig 10. Accommodation split – Global in H1 FY 2014

 

Fig 11. Accommodation split for Asia in H1 FY 2014

 

Fig 12. Accommodation split for Middle East in H1 FY 2014

Fig 13. Accommodation split for Europe in H1 FY 2014

 

Fig 14. Accommodation split for North America in H1 FY 2014

 

FAVOURITE CUISINES

  • No surprises here - Indian cuisine is the favourite among Indians travelling abroad followed by Italian and Chinese on 1st and 2nd spot respectively.

 

Fig 15. Favourite cuisines for outbound Indians in H1 FY 2014

 

TOP EMERGING DESTINATIONS / COUNTRIES

  • Top Destinations:

    • The relatively less known Ambergris Caye island in Belize has taken the number 1 position along with 3 destinations from Maldives making it to the list.

 

 

Fig 16. Top emerging destinations in H1 FY 2014

 

  • Top Countries:

    • The top 10 list is dominated by Asian countries and it only goes to demonstrate that Indians are increasingly fascinated by unexplored places closer home.

 

 

Fig 17. Top emerging countries in H1 FY 2014


 

TOP ATTRACTIONS

  • ‘Outdoors’ is most preferred option followed by ‘Cultural’ and ‘Amusement’. ‘Wellness & Spas’ is the least favourite.

  • Looking at the country specific statistics:

    • ‘Outdoors’ continues to be #1 attraction for Indians planning travel to the US followed by ‘Sightseeing Tours’ and ‘Amusement’.

    • In Thailand also ‘Outdoors’ is #1 followed by ‘Shopping’ that it is most known associated with. ‘Cultural’ takes the 3rd spot.

    • However, in UK ‘Sightseeing’ is #1 closely followed by ‘Cultural’. ‘Outdoors’ comes in only at number 3.

 

 

 

 

 

 

 

 

 

Fig 18. Top attractions - Global in H1 FY 2014


 

Fig 19. Top attractions in United States of America in H1 FY 2014


 

Fig 20. Top attractions in Thailand in H1 FY 2014


 

Fig 21. Top attractions in United Kingdom in H1 FY 2014

 

Notes to the editors:

 

1 The TripBarometer study, by TripAdvisor, is based upon an online survey conducted from 14 February to 10 March 2014, conducted by Ipsos, a global research firm.

 

2 Methodology - The data in the report has been compiled entirely from TripAdvisor website traffic for the periods of Jan 01 to June 30, 2014 and Jan 01 to June 30, 2013 (wherever comparisons have been made with the previous year). Destinations, attractions, cuisine, pricing lists & rankings have been compiled on the basis of Indian visitor traffic for the periods mentioned above on the respective destinations, attractions etc. No surveys were conducted towards the compilation of the data presented in this report. With more than 280 million unique visitors per month*, being the largest travel website in the world enables TripAdvisor website data to provide a robust estimation of traveller trends and preferences. 

About TripAdvisor:

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 44 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.lafourchette.com, www.niumba.com,  www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.comwww.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014

**Source: Google Analytics, average monthly unique users, Q2 2014; does not include traffic to daodao.com

 

For any further query, please contact:

Ritika Singh

Ritika.singh@text100.co.in

Mobile: +91-9654971565

 

 
 
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