TripAdvisor: Singapore is Fastest Growing Inbound Market for Indian Hotels

 TripAdvisor®, the world’s largest travel site*, today reveals the largest and fastest growing inbound markets showing interest in visiting India. The study examines those markets in which travellers have shown the largest increase in year-on-year interest in Indian accommodations. In The study shows that in the past year, Indian properties on TripAdvisor have experienced a large uptake in traveller interest from both emerging markets and established markets.

Increasing interest in Thailand from long-haul, emerging markets

With traveller interest growing by 48 percent year-on-year, Singapore leads the pack when it comes to increased interest from travellers looking at Indian properties, representing an increasingly important source of business for Indian accommodations. Emerging markets like Ukraine and Chinaare also showing signs of promise as new inbound markets for India with traveller interest increasing by 43 percent and 33 percent, year-on-year, respectively. These top markets with the biggest increase in traveller interest for India based on travellers looking at Indian accommodations are consistent with the top markets researching India as a travel destination on TripAdvisor.

Top 10 markets with biggest increase in traveller interest for India¹: 

(Showing year-on-year growth)

Top 10 markets for Indian accommodations in terms of overall traffic²:

The top reviewer markets for Indian accommodations on TripAdvisor are consistent with those researching India accommodations on the site. According to TripAdvisor data, travellers from the India, the United Kingdom, the United States, France, and Australia have contributed the most number of reviews on Indian accommodations in the past year.

A closer look at the average review ratings given to Indian accommodations by the top reviewer marketsuncoverssome interesting insights – that Italian and Japanese travelers are the least satisfied with accommodations in India. In 2013, travellers from these two countries gave Indian accommodations an average TripAvsior review rating of 4.00 and 4.02, out of a possible five, compared to the 4.10global average review rating.

In contrast, Israeli travellers are the most satisfied guest, giving Indian accommodations an average TripAdvisor review rating of 4.23, in the past year. Irish and American travellers are also amongst the nationalities most pleased with Indian properties, giving them an average review rating of 4.25.

Top 10 most searched Indian destinations and how their accommodations stack up:

The TripAdvisor study shows that while Goa, Kerala and Maharashtra are the top three most searched Indian destinations by TripAdvisortravelersin the past year, it is accommodations in Rajasthan that commend the highest average TripAdvisor review rating of 4.3 (out of a possible five).

Top 10 most searched Indian destinations by international travellersvs. their averageTripAdvisor accommodation review ratings³:

“It is encouraging to see significant increase in traveller interest from both emerging and established inbound markets, confirming India’s appeal as a desirable holiday destination for travellers from both near and afar,” said Deepesh Saxena, Territory Manager for India, TripAdvisor for Business.

“It is great news that accommodations in Indian are highly regarded by TripAdvisor travellers, receiving an average TripAdvisor review ratings of 4.10, out of a possible five, in the past year. The results of this study further provide valuable insights for Indianhoteliers looking to define potential target markets and attract new customer base,” added Mr Saxena.

Methodology:

¹This study examined TripAdvisor site data to find which markets had the largest increases in traffic, taking into account natural growth, according to year-on-year growth in share of user sessions, from major inbound travel markets, looking at Indian accommodations for full year July 2012 toJuly 2013 vs. July 2013 to July2014.

²Measuring overall session counts to Indianaccommodations on TripAdvisor from August 1, 2013 to July 31, 2014.

³List of Indian destinations that have the greatest number of sessions counts from international travellers and their average TripAdvisor review ratings from August 1, 2013 to July 31, 2014.

About TripAdvisor

TripAdvisor^® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 43 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.lafourchette.com, www.niumba.com,  www.onetime.com,www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn. 

 *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014

 **Source: Google Analytics, average monthly unique users, Q2 2014; does not include traffic to daodao.com