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Truecaller Launches a Hard-hitting Brand Campaign Depicting the Power of Community in Creating a Safe Communication Space | ||
Bangalore, Karnataka, India
Truecaller, the world’s leading global communications platform launches a new campaign today to convey an important message. Conceptualised by Truecaller and The Womb, the campaign depicts the true essence of India and its people. With two names and one identity, our large and vibrant India also has many mini-India’s within. We know that the smartphone is just as important a tool for people in the cities as it is for small town India. Everyone needs to be protected from the menace of unwanted communication. Truecallers fight against harassment with a powerful campaign
These films are a humble attempt to leave a mark on the audience with the use of the ‘laal rang’. What makes this message intuitive and impactful is when the use of the colour red is used to signify scam/harassment calls, it seamlessly ties back to the popular saying - ‘Buri nazar wale tera muh kala’. The campaign aims to create a safe space in the world of online communication.
In a quest to go that extra mile and help users stay away from spam, scam, and online frauds, Truecaller has been undertaking various initiatives in the form of campaigns, working with the Government of India and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery frauds, Truecaller has been instrumental in helping people fight back.
Truecallers new campaign depicts the power of community
Speaking about the campaign films, Kari Krishnamurthy, Chief Commercial Officer at Truecaller said, “Indian culture is very deep rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment/scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”
www.youtube.com/watch?v=UDO1v9G7k8M
Credits: Brand: Truecaller Agency: The Womb Founding Partner: Kawal Shoor and Navin Talreja Creative Team: Suyash Khabya, Rohit Sharma, Paritosh Lonkar and Ankita Sawant Account Planning: Mitali Kamath, Gaurav Joshi, Manasi Mankatty, Ramanathan Venkataramani and Puja Jhunjhunwala Account Management: Dhaval Jadwani, Rajat Pandey and Saheef Giriyal Production House: Chrome Pictures Director: Amit Sharma
Executive producer: Napolean Daniel Amanna and Kush Malhotra
About Truecaller For more information, please contact: press@truecaller.com. |
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