UCWeb Partners with Fox Star Studios and Dharma Productions to Promote Karan Johar’s Diwali Entertainer ‘Ae Dil Hai Mushkil’

UCWeb India, part of Alibaba Mobile Business Group, has charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

In a fortnight-long campaign – UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser & UC News.

‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its world-wide launch, reached out to over 6 million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over 2 million UC Browser users through a splash screen.

Diwali Entertainer ‘Ae Dil Hai Mushkil’

Robert Bu, GM, UCWeb India said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” - offering diverse and comprehensive content options on mobile.”

Shikha Kapur, CMO, Fox Star Studios, India said, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign's reach and engagement with the youth.” 

Ae Dil Hai Mushkil Exclusive on UC | Ranbir, Anushka, Aishwarya

Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film has already been a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya - all ruling the charts.

UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb's mission has been to provide better mobile internet experience topeople around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc. UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 200 million.

Additional information about UCWeb and its products can be found at www.ucweb.com.

About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 4 languages including Hindi, Tamil, Indonesian and English. UC News is major product of UCWeb Inc. - a business within Alibaba Mobile Business Group. UCWeb's flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.