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UPES Unveils New Brand Identity to Reflect its Transformation and Vision for the Future | ||||||
New Delhi, Delhi, India Marking a major milestone University of Petroleum and Energy Studies (UPES) today announced that it has undergone a brand identity makeover and introduced its new logo to that effect. The rebranding reflects both the transformation of UPES since its establishment in 2003 as well as its vision for the future.
The new logo unit of UPES comprises of a stylish red and yellow ‘U’ followed by initials of the university - ‘UPES’. While the red in ‘U’ depicts momentum, the yellow block symbolizes a flame of knowledge. The new typeface lends a modern, clean look. While the logo and brand colors have changed to better represent what UPES is today, it’s value proposition remains the same – Relevant, Authentic, Future-focused, Contemporary and Transparent.
As part of the rebranding exercise constituent colleges and schools of UPES have also been renamed as-
Speaking on the occasion, Mr. Utpal Ghosh, CEO & President, UPES said, “UPES is being reshaped continuously to deliver on our commitment of providing most relevant and transformative education. As we look forward to our journey ahead, it is important that we reflect the aspirations of the evolving youth, while keeping our DNA and legacy intact. We are confident that the new brand identity will truly complement our vision of developing the right talent who can lead the next wave of national development.”
14 years of UPES
For more information, please visit www.upes.ac.in. |
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