Via.com Partners with Ola; Integrates Cab Booking Interface for 75,000 Agents and Millions of Users

Omni channel online travel & assisted e-commerce company Via.com, entered into a partnership with Ola, India’s most popular mobile app for transportation. With this collaboration, more than 75,000 travel agents and millions of customers can book Ola rides for local and outstation travel on the Via.com platform. The integration will give customers, access to availability, booking, estimation and tracking across categories, directly on the Via.com app and website.

Via.com, being India’s largest travel network, caters to one of the largest customer bases of travel agents, corporate and individual travellers. With this integration, Via.com will now provide the most comprehensive travel solution that allows a complete range of service from flights and hotel bookings to cab bookings for local as well as outstation mobility needs.

Speaking about the partnership, Swaminathan Vedaranyam, Chief Executive Officer, VIA said, “We have expanded our offerings across the complete gamut of travel solutions for our customers and partners. Local commute is one of the compelling factors governing the travel planning process of every user. This partnership with Ola will not only help in solving on road transportation needs of individual users but will also help travel agents, deliver a complete travel experience for their customers through the Via platform.”

Talking about the development, Anuj Sahai, Vice President-Alliances, Ola said, “At Ola, we are focussed on solving the mobility needs of users across the country, by giving them a seamless experience to access a wide range of use cases. With this API integration on Via’s website and app, we are unlocking access to seamless on-ground transportation solutions for millions of their customers as well as partners. Via is considered as one of the highest rated OTAs in India and we are sure that our unique offerings and our understanding of Indian consumers will add phenomenal value their offerings and will be one more step in our mission of building mobility for a billion Indians.”

About Via.com

Via.com is Asia’s leading omni channel travel, retail & fintech company. Its distribution strategy includes enabling small businesses with an intuitive tech platform which helps them with best in class content, closed looped wallet and a range of CRM & accounting functionalities torun their business effectively.

Via.com is the most comprehensive & consistently profitable travel e-commerce company with 10 years of experience & presence in 6 countries: India, Philippines, Indonesia, Singapore, Thailand and UAE. Through its global network of over 100,000 independent re-sellers in the travel, retail & fintech space, the company provides access to a broad array of  products including air travel, train tickets, hotels, holiday packages, buses, car rentals, insurance, mobile recharges and money transfer. In addition to this, Via.com has more than 5,000 corporate customers and also engages directly with consumers through its B2C website and mobile app.

Established in 2006 as flightraja.com, Via.com was incorporated in 2007 and has since dramatically disrupted the Indian travel space with its innovative offerings that became hugely viral in multiple markets. IndoUS Venture Partners and Sequoia Capital are the primary investors in Via.com.

About Ola

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 350,000 cabs and 80,000 auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. In early 2015, Ola acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand.

Please visit www.olacabs.com for more information.