Vodafone Enhances Customer Experience in Bengaluru - Launches Two New Global Design Retail Stores

• Warm and customer-friendly design offers clear and intuitive navigation

• Provides live and engaging experience of Vodafone’s wide variety of products & services

• An important step in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver world-class service experience to its customers

Warm, customer friendly design, vibrant colours, easy navigation and enthusiastic customer service executives is what will welcome you the next time you walk into Vodafone’s Global Design Store in Karnataka.

With the increasing use of smart phones, mobile internet and new technologies, the customer is evolving at a fast pace. To provide this customer with a best in class service experience, Vodafone India has launched two new Global Design retail Stores in Bengaluru. With this the total number of stores in Bengaluru is 36 and overall 60 in Karnataka.

The stores located at Uttarahalli Main Road and Kengeri Main Road, Satellite Town in Bengaluru, Vodafone’s Global Design Store are in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver unmatched retail experience to its customers.

VODAFONE’S GLOBAL DESIGN STORE - CORE PRINCIPLES

• Ease and simplicity: Clear and intuitive navigation; Tools to aid customers; Technical support.

• Service and customer experience: ‘Iconic’ service area; Interactivity at the heart of the store.

• Mass-market appeal: A premium look and feel, premium service but mass-market accessibility.

• Flexibility in implementation: A modular design which can flex to fit the huge variety of different shapes & sizes of store; Economies of scale and central procurement make high quality materials accessible to all our markets.

• Consistency: ‘Signature’ elements define the stores’ look and feel, wherever you are in the world.

Speaking on this new retail initiative, Atanu Batabyal, Business Head - Karnataka Circle, Vodafone India said, “The consumer has always been at the heart of everything we do. Vodafone is at the forefront to introduce innovative concepts, products and services that enrich the lives of our customers. Hence, keeping in mind the trend of increasing smart phone penetration and mobile internet usage, we have taken an innovative approach in retail design. The Global Design Store with an easy & simple design, welcoming and engaging staff will provide a one-stop shop experience platform for our customers.”

The Vodafone Global Design Store retail concept is designed and equipped to be warm & customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.

Vodafone today has one of the largest exclusive retail footprints in the country with over 9700 stores.

About Vodafone India

Vodafone India is a fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 180 million customers. Commencing operations in 2007, Vodafone in its long-term commitment to India, has built a robust business in a highly competitive and price sensitive market. Vodafone India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. This has been acknowledged at several prestigious forums where Vodafone India has won awards and recognition across different segments consistently.

Serving the needs of businesses, Vodafone Business Services provides total telecommunications (Voice and Data) solutions across mobility and wireline platforms. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC), Small and Medium Enterprise (SME) and a dedicated vertical for Government customers. Vodafone Business Services has steadily taken leadership position and is currently providing both mobile and wireline services to global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC.

M-Pesa is a unique and innovative money transfer service from Vodafone. Serving the needs of the unbanked and under-banked customers, Vodafone M-Pesa is a safe, fast and convenient way of bringing bank to the mobile. With a pan India distribution network of 85,000 agents and with more than 2.5mn customers, M-Pesa is the largest banking business correspondent in the country. M-Pesa today plays a vital role in enabling financial inclusion and m-commerce.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. ‘Vodafone Cares’ is a platform to showcase all the good that Vodafone does for the society and has championed several projects and initiatives under the three pillars of Education, Environment and Empowerment. The Vodafone Foundation in India is committed to leverage the potential of mobile technology to address some of India’s most pressing challenges relating to education, health, equality and access. Its activities focus on the 4Ms of empowering individuals – m Health, m Education, m Agriculture and m Women.

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 31 December 2014, Vodafone had 444 million mobile customers and 11.8 million fixed broadband customers. For more information, please visit: www.vodafone.com.

For Further Information, please contact:

Vodafone India

indiacorpcomm@vodafone.com