Yahoo Homepage Now Offers Access to an Exclusive Flipkart Marketplace

Yahoo and Flipkart today announced a partnership to host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage.  Users can now get easy access to the Flipkart shopping site while simultaneously consuming news and content of their choice on the Yahoo network.

The Yahoo-Flipkart co-branded site (http://yahoo.store.flipkart.com/), available as the Shopping tab on the Yahoo India homepage, is a shopping experience open to all Yahoo users. It lets them explore the massive range of over 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen & large appliances. The site is also available on smartphones and tablets.

Commenting on the partnership, Gurmit Singh, Managing Director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products.  With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”

Says Mausam Bhatt, Sr. Director, Online Marketing – “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”

About Yahoo:

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).

About Flipkart:

Flipkart.com is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

We are known for our path-breaking services like Cash on Delivery, and a 30-day replacement policy. We are the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Our annual subscription service, Flipkart First, is the first of its kind in the country.

Launched in October 2007, we have become the preferred online marketplace for leading Indian and international brands. We are exclusive partners for local artisans and manufacturers, having tied up with the likes of FISME and NCDPD.

Flipkart, currently 20000 people strong, has 26 million registered users clocking over 8 million daily visits. Our technology has enabled us to deliver 5 million shipments per month – and this number’s only growing.

Media Contacts:

Yahoo:

Prachi Singh - sprachi@yahoo-inc.com; M: +91 9019111883

Flipkart:

Payal Banerjee – payalb@flipkart.com