YES BANK’s IPL Campaign Adjudged Best Social Media Campaign of the Year

• Also Recognized for best social campaigns on Facebook, Twitter and LinkedIn

• YES BANK also wins best website award for recently launched www.yes.bank

YES BANK, India’s 5^th largest private sector Bank, bagged multiple recognitions at the CMO Asia’s Social Media & Digital Marketing Excellence Awards hosted by the World Brand Congress in Singapore. YES BANK was honoured with the award for the Best Social Media Campaign of the year, for the 360 degree campaign during the Indian Premier League (IPL) 2016. YES BANK Official Partner of Pepsi Indian Premier League 2013-17.

YES BANK also was recognized with multiple awards for best campaigns across all major Social Media platforms including Facebook, Twitter and LinkedIn:

• Best Use of Facebook – Business Generation Strategy

• Best Use of LinkedIn – CFO FORUM Showcase Page

• Best Twitter Campaign – INDIA bole YES

YES BANK’s newly launched corporate website www.yes.bank was awarded as the Best Website for its overall rich User Interface and Experience as well as ease of access. YES BANK was also the first bank in India to launch on the bank domain for its new site www.yes.bank

The awards reflect YES BANK’s leadership in leveraging Digital and Social Media channels for Business Outcomes as well as creating Engagement and Brand Awareness amongst its target audience.

Speaking on these multiple awards, Mr. Rana Kapoor, MD & CEO, YES BANK, said, "These multiple recognitions are a true testament of YES BANK’s commitment towards Design Thinking and continuous Innovation. We have been at the forefront of using Social and Digital platforms to engage with all our stakeholders and continue our leadership position across Social Media & Digital Omni Channels. YES BANK is amongst the Top 5 Social Media Bank Brands across the globe & also the Highest Followed Bank Brand on Twitter in the World as per The Financial Brand", he added.

About CMO Asia

The CMO Asia is dedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments.

About YES BANK

YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Bank of the World in India by 2020”.