3 Ways PR Helps In Acquiring New Customers

ByNewsVoir Team

 

PR is very much an integral part of your broader sales and marketing strategy. If the 3 are not aligned, you can be absolutely sure that you are not maximizing the potential reach of your organization. By using these strategies and integrating them into your PR communications you will be able to bring down the customer acquisition costs of your organization considerably.

  • The digital “word of mouth” effect

Organisations have a tendency of leaving a lot of great customer referral opportunities on the table. Either their referral process is not in place, or their marketing or PR efforts are not aligned to integrate the great customer feedback they are getting. By using simple online PR strategies (Press Releases, Social Media, Guest Blogs) you can get clients to refer other clients through a proper referral mechanism, this can help reduce the cost on customer acquisition drastically.

  • Make “Client Stories” the cornerstone

All your PR efforts must be centred on how much value you add to your clients. Using real feedback and real stories is the best way of making your PR more about the human elements of the business rather than dry facts and figures and features. By adding client feedback to your PR strategies your messaging will always be about the benefits and this will be extremely helpful in acquiring new customers.

  • Measure which message resonates

Effective PR is about working smarter not harder, utilizing similar content with a variation in the headlines is the simplest way of getting more people to look at your message and become aware of your brand. Create a great “Press Release” and change the headline of this release across platforms, measure the ones which get the most traction and you will find out exactly what resonates with your customers.

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