Social Media
Instagram Influencer Hacks, A complete guide-2023
Do you also feel the urge to become an Instagram Influencer? Every time you see a successful influencer in your Insta…
Public Relations
How to become a successful PR Freelancer in 2023?
In 2023, we are heading towards a world which works virtually and physically simultaneously. e Metaverse is one such medium of communication…
Public Relations
PR vs Advertising. A Complete Guide to Understand.
“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and…
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Public Relations
10 Powerful Tools to Unlock the Potential of your PR campaigns [2022]
Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation…
Digital Media
Decoding Owned, Earned and Paid Media. Which is good for your business?
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding…
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Cutting Through the Noise: How Jewellery Brands Can Leverage Press Releases for Credibility and Reach
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The press release has always been a workhorse of corporate communication, but its form has evolved with every shift in how audiences consume information. What was…
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Beyond the Buzz: How AI is Reshaping the Future of PR
When ChatGPT burst onto the scene in late 2022, public relations professionals quickly sensed both an opportunity and a threat. Could a machine really draft passable…
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The Power of a Name and a Face in Corporate Storytelling
For years, public relations was primarily about the brand, its products, services, milestones, and market impact. But in today’s environment, where audiences are hungry for authenticity…
