AI in PR is changing how communication teams research, create and distribute content. Generative AI can draft press releases, suggest headlines, summarize information and identify potential story angles in seconds. But finding what is genuinely newsworthy still requires human judgment, context and editorial thinking. The real question is no longer whether AI can write a…
For years, reputation audits began with a fairly predictable exercise. Google the company. Google the CEO. Look at the first few pages of search results. Check recent media coverage, Wikipedia, LinkedIn, Glassdoor and perhaps Reddit. Then compare what the internet appeared to say about the organisation with what the organisation wanted to be known for….
Why Communications Teams Should Audit Their AI Reputation Before Customers, Investors and Journalists Do Imagine this. A prospective customer hears about your company for the first time. Instead of opening Google and clicking through pages of search results, they type a simple question into an AI assistant. “Tell me about XYZ Company.” Within seconds, they…
