For universities recruiting internationally, India has become far too important to be treated as another market on the admissions calendar. India has become an important market for overseas universities looking to attract international students. Universities from the US, UK, Canada, Australia, Germany and other education destinations are competing for the attention of students who are…
For years, global PR was seen as a strategy reserved for large multinationals with deep pockets and international offices. Today, Indian Global brands in India, including startups, regional businesses, and digital-first companies, can build international visibility without spending like a global corporation. Digital media, online distribution, and borderless communication have made global PR more accessible….
For more than two decades, Indian public relations operated with a metro-first mindset. National English-language publications were the gold standard, and regional media was often treated as an optional add-on. That era is ending. The next big PR battlefield is not in Delhi or Mumbai’s newsrooms but across India’s regional media landscape, where trust is…
In every newsroom, there is an invisible sorting mechanism at work. It is not powered by data science or proprietary software. It is driven by instinct, habit, time pressure, and subtle cues that shape whether a story gets attention or gets ignored. Public relations teams spend hours crafting announcements, polishing quotes, and aligning messaging with…
The press release has always been a workhorse of corporate communication, but its form has evolved with every shift in how audiences consume information. What was once a purely text-driven format has now entered a new era, one shaped by the dominance of visual media. Today, the most compelling press releases are not those with…
When ChatGPT burst onto the scene in late 2022, public relations professionals quickly sensed both an opportunity and a threat. Could a machine really draft passable press releases in seconds? Would media monitoring, sentiment analysis, or influencer discovery suddenly become automated, turning agencies into little more than overseers of software? Almost three years on, the…
The media landscape is no stranger to disruption. Over the last two decades, public relations professionals have had to adapt to the decline of print, the rise of social media, and the dominance of search engines in shaping how stories are found and consumed. Today, the latest disruptor — generative artificial intelligence, is rewriting the…
For years, public relations was primarily about the brand, its products, services, milestones, and market impact. But in today’s environment, where audiences are hungry for authenticity and a human face behind corporate stories, leadership has moved to the center of communications strategy. A well-crafted press release is no longer complete without a strong, attributable quote…
For years, the word “influencer” conjured images of Instagram stars peddling beauty creams or YouTube gamers reviewing the latest console. The influencer economy was widely seen as a creature of the consumer world, with brands eager to borrow authenticity from personalities who had built digital clout. Business-to-business communications, by contrast, clung to its familiar rhythms:…
In boardrooms across the world, a new question is beginning to eclipse the familiar discussions about quarterly growth and market share. It is a deceptively simple one: what does this company stand for? For decades, public relations professionals have been tasked with projecting the best possible image of the companies they represent. Polished press releases,…
