Future of brand communication in Metaverse: A Walk in Future of Present The 21st century is a world of technology and innovations. Every day new inventions are being introduced to the world and technology has moved far away from imagination. We are surrounded by real and virtual elements simultaneously today and many things that were…
As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic. The way the world lives has been altered drastically, major upheavals have been experienced in the global economy, and no sector has been left untouched. The field of communication has…
As the world tilted off its axis under the onslaught of COVID-19, almost overnight, life came to a standstill, with countries undergoing lockdowns, people confined within their homes, and public places like malls, parks, schools, and offices donning a deserted look. It has been nearly a year and not much has changed. Yes, the vaccines…
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and…
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be avid…
Try some of these hacks to boost your results, traditional PR techniques seem not working anymore These exciting times of social and digital adoption have ensured that businesses should embrace new tools, techniques or business strategies to remain relevant and ahead of the curve. Public Relations and Communications domain is no different. In fact, given…
Business is an engine and marketing work as a fuel to run it Be it a small-medium enterprise or a big multinational giant, it is indispensable for every kind of business. No business can run longer without doing a bit of marketing activity, after all sales, branding, industry size, business growth, are directly related…
Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them. Having a solid plan, objectives,…
Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become…
4 things to remember before writing a PR brief to your PR partner A nicely written PR brief is key to find a good match PR partner. Identifying a right PR partner for your business is one of the hard tasks, but writing a PR brief may probably be harder than this. As reflected in…
