Public Relations vs Advertising: Choosing the Right Approach
Also Read
PR vs Advertising: What Brands Should Know Before Choosing
“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is What You Pay For: Creating and implementing sponsored messages designed to publicly promote or sell a product, service, or idea. Public Relations is What You Pray For: PR…
AI in PR: Can AI Write a Press Release and Find the Story?
AI in PR is changing how communication teams research, create and distribute content. Generative AI can draft press releases, suggest headlines, summarize information and identify potential story angles in seconds. But finding what is genuinely newsworthy still requires human judgment, context and editorial thinking. The real question is no longer whether AI can write a…
How PR for Customer Acquisition Supports Business Growth
PR is very much an integral part of your broader sales and marketing strategy. If the 3 are not aligned, you can be absolutely sure that you are not maximizing the potential reach of your organization. By using these strategies and integrating them into your PR communications you will be able to bring down…
Why Do We Need To Build Custom Media Lists?
Before answering the “why” we must answer the “what”. So, what is a custom media list? A custom media list is a list of names, designations, publications, and contact information (including phone numbers, emails, social media handles) of those reporters and influencers who will take an interest in your story ideas, pitches or media…
Owned, Earned and Paid Media: Choosing the Right Channel
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between them and how they can be leveraged to plan a cohesive marketing and digital campaign is what we will explore in this article. What is Earned, Paid and Owned Media? …
Public Relations Basics That Every Brand Should Understand
Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it’s not the same anymore in this digital era. PR is something very vast now and it’s not confined within the run-of-the-mill kind of concepts. Read further to know what everyone should know about new…
