Public Relations vs Advertising
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Going Global on a Local Budget: How Indian Brands Can Create Worldwide PR Impact Without Overspending
For years, global PR seemed like a luxury reserved for large multinationals with deep pockets and international offices. Smaller Indian brands, young startups, regional champions, and new-age digital-first businesses often assumed that global visibility was out of their league. The cost of international PR retainers, the complexity of navigating foreign media, and the sheer geographic…
How PR Has Changed in the Past 20 Years: A Comprehensive Analysis
Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations. In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new…
Social Media Platforms – Effective PR strategies for start-ups
The face of PR is ever evolving and positioning your brand to potential customers has never been easier. PR has inherently moved to a more content-driven approach, and the focus is the distribution of your news. While advertising on social media platforms has reached a new peak, the good old credible news sharing strategies still…
PR Trends You Cannot Afford To Ignore In 2018
The “Digital Revolution” has majorly impacted and continues to impact virtually every aspect of business. The Media and Communications industries specifically have evolved and essentially “converged” in the way they are now being used to address the requirements of Public Relations. This unprecedented blurring of the lines for the media, marketing, and communications industries has…
PR vs Advertising. A Complete Guide to Understand.
“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is What You Pay For: Creating and implementing sponsored messages designed to publicly promote or sell a product, service, or idea. Public Relations is What You Pray For: PR…
Improving Personal Public Relations
Must have habits of Continuous improvement for PR Professionals 1) Defined self-learning process – The industry is moving at a fast pace, and you need to focus on evolving with it to remain relevant. Digital integration for PR are thick and fast and spending time reading about the new trends and tools being used makes…
